Interactive Email Examples and Results


CLIENT

Pacific Alumni Association

RECIPIENTS

Alumni Reunion Attendees

GOALS AND REALIZED RESULTS:

  1. Go beyond the typical survey participation levels and gather critical feedback and insights from reunion attendees.
  2. Leverage social sharing by allowing participants to share personal stories and reflections about the tangible and non-tangible benefits they experienced from the alumni weekend.
  3. Deepen connections and relationships between members of the alumni community, and between alumni and the university.

"Great results and an interesting way to spice up our reunion campaign!"

Becky Perry

Alumni Relations
University of the Pacific

OPENS

44%

OPENERS' RESPONSES

64%

OVERALL RESPONSES

28%


CLIENT

Street Yoga (nonprofit)

RECIPIENTS

Supporters (1st send), entire community (2nd send)

GOALS AND REALIZED RESULTS:

  1. Discover supporters' personal motivations for giving.
  2. Initial round of insights into community members' interests, preferences for future communications, and reasons or motivations for first connecting with Street Yoga.
  3. Use social reinforcement to strengthen relationships by uncovering and tightening bonds within the Street Yoga community, and between the Street Yoga staff and the community.
  4. Extend the fun-loving, gratitude-filled, warm, and transparent culture of Street Yoga into email to reach and influence all community members (especially those who are less-connected) prior to the annual giving campaign.

"Underpinning GroupVine's honest, community/equity-driven style is a mix of professionalism and 'knowing their stuff' that gets you an amazingly delivered campaign (and a smile on your face)."

Rachel Sample

Executive Director
Street Yoga

OPENS

25%

OPENERS' RESPONSES

23%

OVERALL RESPONSES

6%

More from Rachel Sample, Executive Director, Street Yoga: