CLIENT

Pacific Alumni Association

RECIPIENTS

Alumni Reunion Attendees

GOALS AND REALIZED RESULTS:

1. Go beyond the typical survey participation levels and gather critical feedback and insights from reunion attendees.
2. Leverage social sharing by allowing participants to share personal stories and reflections about the tangible and non-tangible benefits they experienced from the alumni weekend.
3. Deepen connections and relationships between members of the alumni community, and between alumni and the university.

"Great results and an interesting way to spice up our reunion campaign!"

Becky Perry

Alumni Relations
University of the Pacific

OPENS

44%

OVERALL RESPONSES

28%

OPENERS' RESPONSES

64%

CLIENT

Street Yoga (nonprofit)

RECIPIENTS

Supporters (1st send), entire community (2nd send)

GOALS AND REALIZED RESULTS:

1. Discover supporters' personal motivations for giving.
2. Initial round of insights into community members' interests, preferences for future communications, and reasons or motivations for first connecting with Street Yoga.
3. Use social reinforcement to strengthen relationships by uncovering and tightening bonds within the Street Yoga community, and between the Street Yoga staff and the community.
4. Extend the fun-loving, gratitude-filled, warm, and transparent culture of Street Yoga into email to reach and influence all community members (especially those who are less-connected) prior to the annual giving campaign.

"Underpinning GroupVine's honest, community/equity-driven style is a mix of professionalism and 'knowing their stuff' that gets you an amazingly delivered campaign (and a smile on your face)."

Rachel Sample

Executive Director
Street Yoga

OPENS

25%

OVERALL RESPONSES

6%

OPENERS' RESPONSES

23%

More from Rachel Sample, Executive Director, Street Yoga:

For us at Street Yoga - we're always seeking a way to give voice to our community. The energy of our work is palpable through the method that GroupVine has developed... and it didn't take even 5 minutes for our community to open its heart and pour out its thoughts and desire to give back. People had itchy typing fingers and the way that GroupVine is interactive immediately piqued their interest. The day the first email went out truly was a reminder of how genuinely good people are at heart, how much people desire to been truly seen and heard, and how creating more access points for people to connect is always, always, a good thing.

Originally I was drawn to GroupVine because I'd heard somewhere that personal email is still the #1 method of outreach, by far, in terms of personal connection and even just strictly numbers of participants. What I got was something much more profound. GroupVine is built, intrinsically speaking, on a notion of equality and community. Darren and Lynn deliver on that feeling both by being truly engaging and participatory partners and by really seeing the good in every single participant (both in our org and on our mailing list). Not only that - but underpinning GroupVine's honest, community/equity-driven style is a mix of professionalism and "knowing their stuff" that gets you an amazingly delivered campaign (and a smile on your face).